Wednesday, May 31, 2006

Mixed Messages

We have dinner last night with a Jo'burg entrepreneur--- an importer of the world's "best" cosmetic line, manufactured by hand in Italy. I like to pride myself, normally, on more than adequate applications of logic and thorough analysis, but I totally lose all sense of reason vis-a-vis the beauty industry. The Jo'burg beauty business seems to have taken it though to new levels of hyperbole and guilt complexing and I am putty. Until now. I'm taking a stand.

Bedford Centre

Hair Chick (I mean stylist) #1: Your hair is soooooooooooo fine. You should really try TIGI's new line for fine hair. They have a shampoo, conditioner, and protein coater.
Ilana: Last week I was told my hair is soooooooooooooooooooo thick.
Hair Chick #1: Well, it is fine. Fine-thick. It's just that you have millions of strands so he must have been confused. But it's fine in a thick way.

Hyde Park Carlton Hair

Celebrity Hair Guru: Your hair is soooooooooooooooooooo damaged. What have you been doing?
Ilana: Just sitting at the computer.
Celebrity Hair Guru: It must be the ionic waves from the screen. Your hair is sooooooooooooooooooooo damaged. We have the newest technology from Italy to de-ionize. You have to try it.
One Hour Later under a Ceramic Head-Plate while Hair is Wrapped in Plastic Bags
Celebrity Hair Guru: You really need to come every week to de-ionize. All of my ladies do.

Eastgate, One Week Later

Master Stylist: How can I help you?
Ilana: I got a gift certificate for a blow-dry as a present.
Master Stylist: Your hair is sooooooooooooooooooooooooooooooooooooooooo damaged. You really a need a moisture intensive treatment.
Ilana: Really... cause I just had it de-ionized?
Master Stylist: Well, I have never seen hair that is sooooooooooooooooooooooo damaged. The capsule of treatment is only R250 and you reallllllllllllllllllllllllly need it.
Ilana: Um, I don't have time.
Master Stylist: Well, I guess, if you're willing to risk it and all. I wouldn't take that risk and all.
Ilana: Well, given that it is Jo'burg and all, I think it was more of a risk to drive here and put up with the hijackers and crazy kombi taxi drivers waiting in the wings.
Master Stylist: Not really. Damaged hair poses a maaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaajor risk to health as you age.


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